The Ministry of Education, Research & Technology of Indonesia - Teacher Facing

The challenge of this project was building a public sector brand that has no competition, and millions of audience with different backgrounds, range of age, tech literacies level, different metaphorical interpretation, and across Indonesian Archipelago. Visual Identities PlanningWhat is the project about?The Merdeka Mengajar application is an educational superapp designed by the Ministry of Education, Culture, Research and Technology (Kemdikbudristek) to help teachers teach, develop themselves, and work better. We joined the team of experts to bring in our expertise of brand building within the ecosystem they're currently building.What are the goals and vision of the brand?So that educators can focus more on improving student learning outcomes, and have richer opportunities to improve their competencies and careers.How do we plan to do that from the product?Teaching Better‍- Produk Asesmen Murid provides a collection of question packages that can be distributed online or offline to students in class. Teachers can also get the results of assessment analysis in the application, which will make it easier to plan lessons according to student needs.‍- Produk Perangkat Ajar provides inspiration and reference for quality teaching materials, in the form of teaching modules, teaching materials, project modules, to textbooks. These teaching tools can be downloaded and used directly in the classroom.Develop Yourself Better‍- Video Inspirasi contains a collection of inspirational videos for teaching practice and self-development, made by the Kemdikbudristek team and experts. These various videos have been curated and can be used by teachers as a reference to improve competence.‍- Pelatihan Mandiri contains various training materials to improve competence as educators. The material is made short to make it easier for teachers to conduct training independently, anytime and anywhere.Work Better‍- Bukti Karya Saya is a place to document rich work that describe the performance, comp