CE SAIN by USAID

Ce Sain approached DotDesign to re-evaluate its brand, identity, and messaging—seeking clarity in how its mission is communicated to both local communities and international stakeholders. Our role was to distill their work into a narrative that resonates across cultures and audiences. Through thoughtful strategy and purposeful design, we developed a brand system that positions Ce Sain as both a national force and a globally relevant organization. Case Study Overview Ce Sain is an organisation based in Cambodia, funded by USAID, to improve the skills and knowledge of public sector agricultural workers and to foster growth in the private sector. To meet this goal, the Center was established as a platform to allow scientists and practitioners to demonstrate their innovative agriculture technologies to citizens, policy makers, and donor.Ce Sain, approached DotDesign to help them re-evaluate their brand, identity and messaging - with aim that the people of Cambodia, and international donors and investors understand their mission.After doing a lot of research over the relevant messaging and the right mindset for the brand, we've come up with a logo that still keep their legacy, but also making sure we're durable for the next generation. The before after of their logobefore afterlogo constructionsothermockup billboard‍