Asia Pacific Leaders Malaria Alliance - APLMA.ORG

APLMA engaged DotDesign to reimagine its brand and digital presence in line with its growing influence across Asia-Pacific. Our task was to create a visual identity and communication system that matched the organization’s strategic importance and the caliber of its global partnerships. The result is a refined, authoritative brand that resonates with policymakers, health leaders, and international collaborators—positioning APLMA as both a regional driver and a global voice in the fight against malaria. As we worked on this high-profile rebranding project, we leveraged our expertise in branding and public sector engagement to transform APLMA’s identity. We collaborated closely with Dr. Sarthak Das and consulted with high-level leaders from Standard Chartered Global, The Global Fund, and The WHO. Our responsibilities included redefining APLMA’s visual and digital presence to reflect their elevated status on the global stage, ensuring their brand matched the prestige of the tables they now sit at.This project honed our skills in strategic design, high-level consultation, and complex branding for influential public sector organizations. In addition to the core branding work, we facilitated workshops with the entire APLMA secretariat to build agile prioritization frameworks, crucial for their operations. This involved preparations for the Leader's Summit in Papua New Guinea, a significant event reaffirmed by Prime Minister James Marape.Through these efforts, we ensured APLMA was not just a participant but a leading voice in global malaria elimination initiatives. This experience further solidified our ability to lead large-scale projects that require both strategic foresight and adaptive execution in high-pressure environments.1. Internal Stakeholder WorkshopsUnderstanding the Brand from WithinThe first step in rebranding APLMA was to understand how the organization perceived itself. We conducted a series of internal workshops with APLMA's secretariat, involving key team