Brand Development

Roteh Tours

Brand development, inspired by the local culture, economical growth, and eco tourism.
Client

DDB2021

Year

2020

Work

Brand Development, Activation & Application

Roteh Tours is a Agrotourism Travel Agency based in Cambodia.

We help develop this brand as a request of the CEO, Hem Chansopheak that approach us.

Agriculture accounts for 22 percent of Cambodia’s GDP, and employs about 3 million people. Agricultural exports – including rice, cassava, maize, pepper, fresh mango, and raw palm oil – reached 4.2 million tons in 2018. U.S.-Cambodia agriculture trade is about $220 million per year, lots of potential for growth. Cambodia’s agriculture exports to the United States were $157 million in 2018, a new record.  Most were wood products ($134 million), followed by pet food and rice.

As a Travel Agency, based on those facts above, we are trying to bring this to the new trend. Becoming one of the leading Travel Agency who helps the economy of the visited area as one of our main goal.

Travel with impact
Travel with Impact, is what their customers about. Roteh Tours is trying to not just help the area of these agrotourism, but also to educate the people with an idea of preserving their nature.


Brand Eco-system for Eco-friendly Product

We build a whole eco-system of the brand, from the marketing, to the experience. Which of course combined by the company's products ranges of tours. Roteh Tour's Brand Guideline comes from every aspects you can imagine, we are trying to create the best out of the Cambodian nature's selections.


Don't stop, we have more...