Product Design

Product Design for FriendLuy

It's not just a brand. It's a personality.We don't just build a brand. We build personality, what we mean by that is, that we have a strong character on how design can build up a real business-driven impact by adding personality to it. We believe personality, is a key points of where our customer can relate to us, just like everyone else, they have personality.
Client

FriendLuy Cambodia

Year

2020

Work

Branding, UX, UI & Product Design

FriendLuy Money Lending

Established in Cambodia, seeing the opportunity of giving the same access to everyone in Cambodia to have a financial access.

We are a company with a young and diverse culture that is user’s data driven company. FriendLuy stands with the people of Cambodia, to be in their day-to-day life, as a helps within their fingertips.

We strive to help the unbanked people of Cambodia with a friendly approach. We are friendly, we take care of our friends, we help our friends, and we trust our friends.

We are a company with a young and diverse culture that is user’s data driven company. FriendLuy stands with the people of Cambodia, to be in their day-to-day life, as a helps within their fingertips.

We strive to help the unbanked people of Cambodia with a friendly approach. We are friendly, we take care of our friends, we help our friends, and we trust our friends.

In FriendLuy, User are our main priority. We are a company full of listener. We listen to our user’s needs, we listen to our user’s favourites, we listen to our user’s best interest in their daily life in order to give the best product ( loan product ) towards our customer.

FriendLuy’s staff, will be called bestfriends ; the reason why, is because, apart from putting our users in our first line, we also believe, that great product comes within great team ! We trust our team, like our best friends. Best friend’s are there for you, to support you, to help you, to be there with you when times are hard. That’s FriendLuy.

How do we want to be perceived as a brand ;  we want to be bold. We want to be brief and friendly. We want to be direct. We want to be simple. We live the “simplicity is key”. We are help. We want to have elements that ever-evolving. 


FriendLuy, will be one of the company that leads the fintech industry of Cambodia. FriendLuy will be so high in the sky, but as well as deep in the people in the rural areas of Cambodia. Our Friend ( as how we call our user ) are young, educated Cambodian, with entrepreneurship in their mind. We lend people money, with trust, we want our users to be financially iterate. We want to help educate the people to understand why this app can be their day-to-day help. Our Customer, are trustworthy, educated, young, and result driven users.

Financial Access. Easy. Friendly.

Is the moto of the company, having the personality of the brand and the experience of the app.

It's not just a brand. It's a personality.

We don't just build a brand. We build personality, what we mean by that is, that we have a strong character on how design can build up a real business-driven impact by adding personality to it. We believe personality, is a key points of where our customer can relate to us, just like everyone else, they have personality.

Don't stop, we have more...