Orangetheory Fitness (OTF) is a boutique fitness studio franchise based in Boca Raton, Florida. As of December 2019, the chain includes over 1,200 studios in all 50 U.S. states and over 23 countries. Since its founding in 2010, the chain has expanded rapidly, surpassing $1 billion in systemwide sales in 2018. As of 2020, the chain has over one million members.
Orangetheory workouts are a form of high-intensity interval training, alternating between short periods of intense exercise and long recovery periods. These hour-long sessions are designed to generate excess post-exercise oxygen consumption (EPOC).
Studios are split into three stations: treadmill, indoor rowing, and weight training. Attendees cycle between these stations over the course of a session. Workouts are categorized as emphasizing endurance, power, or strength, or a combination of the three. Workout sessions are group exercises led by a coach. Classes are pre-designed and not divulged to attendees prior to arrival.
Members can book classes through the Orangetheory app which displays the location, day and time of open classes as well as which coach will be teaching. Members have the option to book classes at any OTF location around the world..
There are five heart rate zones used in the Orangetheory workout; grey, blue, green, orange, and red. 
Each attendee has the option to wear a branded heart rate monitor that is synchronized to a screen displaying performance metrics for the entire class. Attendees are encouraged to accumulate "splat points," which are based on the amount of time spent in the orange and red heart rate zones, in order to achieve the EPOC effect. Statistics are delivered to each member after each workout via email and a mobile app..
Splatt TV is supposed to be an interactive, easy to use tool. This shows in our approach on this project as making it like a canvas for painter, or sandbox for kids.
With a user over 23 countries, we also make sure, that whenever the HQ decided to launch a specials or programs that are only valid for a certain countries, are met.