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Product Design for Orange Theory Fitness

Client

Orange Theory Fitness

Industry

Wellness

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Product Design for Orange Theory Fitness

Designing a Global Workout Intelligence Tool for Orangetheory Fitness

Splatt TV Builder is a software built for Orange Theory Fitness to collect data of their user's interest on workouts, by creating synchronised workouts through out their branches all over the world, we designed the flow, and interface from scratch. The challenge of this product is the alignment and accommodation of the users that are both in Europe, US, Asia, making sure that all of them are familiar enough with every button that are provided. Splatt TV Builder is a software built for Orange Theory Fitness to collect data of their user's interest on workouts, by creating a synchronised workouts through out their branches all over the world, we designed the flow, and interface all from the scratch. The challenge of this product is the alignment and accommodation of the users that are both in Europe, US, Asia, making sure that all of them are familiar enough with every button that are provided.Orangetheory Fitness (OTF) is a boutique fitness studio franchise based in Boca Raton, Florida. As of December 2019, the chain includes over 1,200 studios in all 50 U.S. states and over 23 countries. Since its founding in 2010, the chain has expanded rapidly, surpassing $1 billion in systemwide sales in 2018.[2] As of 2020, the chain has over one million members.[3] Orangetheory workouts are a form of high-intensity interval training, alternating between short periods of intense exercise and long recovery periods.[4] These hour-long sessions are designed to generate excess post-exercise oxygen consumption (EPOC).[4]Studios are split into three stations: treadmill, indoor rowing, and weight training.[4] Attendees cycle between these stations over the course of a session.[4] Workouts are categorized as emphasizing endurance, power, or strength, or a combination of the three.[4] Workout sessions are group exercises led by a coach. Classes are pre-designed and not divulged to attendees prior to arrival.[4]Members can book classes through the Orangetheory app which displays the locat

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