Author
Irvan Lathief
Date
June 11, 2021
Category
Business Resources
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2 Crucial lessons we’ve learned from the pandemic in a business perspective and how the new economic will shape a new point of view from your customer’s shoes.

2020 has passed and 2021 is still uncertain. In this article, i’ve gathered several opinions from experts in why is it important to understand a new point of view of our customers, and what can we do to keep on thriving in the industry armed with the knowledge our predecessor.

Overview of the current economics.

"We are facing the worst health and economic crisis in 90 years. As we mourn the growing death toll, we must remember that the choices we make now will determine our collective future. Let’s invest in an inclusive and sustainable future driven by smart policies, impactful investments, and a strong and effective multilateral system that places people at the heart of all socio-economic efforts." - António Guterres


Quoted from Antonio Guterres in the United Nations Department of Economic and Social Affairs. 


What does it mean for business owner?

For business owners who were impacted greatly by COVID19, know this, we are all in this together, and what is it that we can do when economy are being put in pause? A form of unity. For you, your customer, your supplier, your distributor and everything that your business reach, needs a reformation of unity. 


This means that your business, will need a seamless uniformed experience to create a stronger relation, connectivity and awareness with your customer, a deeper empathy for a better outcome. We are now progressing to the new normal after a year of a struggle and finding a way back to stabilize the economy for small and medium businesses globally. 


What is coming for us and how can we utilize this prediction in our favor?

Experts say the ‘New Normal’ in 2025 will be far more tech-driven situation. This means that in which ever industry you are, you need to shift digitally into the next level, and reutilize digital as much more than just a presence but tool for you to create a more rigorous digital experience. With that being said, it also comes with a presentation of a bigger challenges such as:

  1. How can your company keep on thriving gaining share in the industry digitally through a new point of view of our customers.
  2. What is the right strategy for a conventional brand that wants to transition and excel in digital.
  3. What does it mean for us and our loyal customers that keep supporting us during this pandemic, and how can you nurture this relationship to much more than just a buyer-seller relationship.

 

Holistic sustainability and agile strategy image.


Lesson One: Approach a more holistic, sustainable and agile strategy for your business.

One of the business trends that is seen and thriving in 2021 is that the world go local. They support their local area’s economic to create a more reachable economic help, and growth. This also means that brand, more than ever, can strongly introduce a brand culture and build a reliable community within it. 


While there’s no one magic bullet strategy for every business in the world, there’s one pattern where business can survive every market condition; Adaptability. A business with a good adaptability in its strategy will easily put ideas over obstacles. We’ve covered 7 pillars of brand strategy and how you can implement it in your company to build a future-proof brand.

Digital Acceleration Image.


Lesson Two: Digital Acceleration. 

Let’s face it: 2020 was a hard year. The only thing harder? Trying to chase 2021 with a new year filled with forced digital transformation, a quickly changing digital marketplace, and arguably just as much uncertainty as we’ve been facing for the last 12 months. 


Transforming business digitally is hard, let alone synchronously implementing your brand experience throughout all your customer's reach. We got you. 


Everything that we've learned over the years about marketing, business, and how to navigate through the world is suddenly facing a new shift. We're forced to enter the digital era by the pandemic that impacted a lot of close-downs, bankruptcy, and loss of market share due to the new competitors showing up in the digital world.


The scary part? Most companies don't even know where to start when it comes to building their brand experience digitally. 


That’s why we’ve come up together with a free 15 actionable steps in building brands + bonus materials(5 questions brand strategist ask when auditing brands) all in one ebook that has helped us, help our clients to drive their business further. 

ebookimage
ebook image.


So, what should we now?

Armed with the two lessons above, we believe, nothing will change unless you take an action. Grab a pen and paper, jot down all the challenges you have, make sure you are true to yourself, and your business. Prioritize accordingly, and take action.

We are offering a quick business consultation from design perspective for a qualified companies. Curious if your company can get one of the spot? Click here to apply


We hope you find these two lessons to be useful, and that you are ready to win back your legacy in the industry.


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