Irvan Lathief
March 12, 2023
Business Resources

What is brand culture, and 3 ways of how it can help your business.

Brand culture is a set of efforts that a company or a brand cultivates to create a better sense of the brand itself using each and every reach a brand can possibly touch. Whether that’s how you send your email with “Hi” or “Dear Mr” to how your office looks like, does the CEO have a glass office so you can see the “transparency” culture, or does the CEO have its own separated office where champagne and a leather cushion in the sofa is displayed? Each brand has its own culture.

As the society in the world we live in grows bigger and deeper, not only geolocation and political implication can shape a culture. The fact that there’s one of the biggest motivational trigger involved in our day-to-day life(money), culture, can easily be applied when the core value of each individual is fulfilled. 

Now, what’s actually the importance of brand culture?

Company culture is important to employees because workers are more likely to enjoy work when their needs and values are consistent with their employers. If you work somewhere where the culture is a good fit, you'll tend to develop better relationships with coworkers and be more productive.

On top productivity, here are 3 things we believe that also supplement the importance of the brand culture:

internal and external identity image.

  1. Internal and External Identity

Here’s a thought exercise: write down on a piece of paper five attributes that best describe your organization’s culture. You might write something like “good work-life balance” or “lots of meetings” or maybe “team-oriented.”

Now, spend a few minutes thinking about why each of those attributes is important to your organization in particular. Why is it significant that your company has a good work-life balance? What makes these culture attributes valuable to your people and customers?

Your organizational culture will reverberate across all aspects of your business because it represents the way you do business. It’s simultaneously your identity and your image, which means it determines how your people and customers perceive you.


  1. Brand Advocacy at Its Best

One of the greatest advantages of a strong organizational culture is that it has the power to turn employees into brand advocates.

Your people want more than just a steady paycheck and good benefits; they want to feel like what they do matters, and that they belong to a bigger picture. And when your people feel like they matter, they’re more likely to become culture advocates—that is, people who not only contribute to your organization’s culture, but also promote it and live it internally and externally.

  1. Keeping your best talent

It should come as no surprise that employees who feel like they’re part of a community, rather than a cog in a wheel, are more likely to stay at your company. In fact, that’s what most job applicants are looking for in a company.

Ask any top performer what keeps them at their company and you’re bound to hear this answer: the people. It’s because a workplace culture focused on people has profound appeal. It helps improve engagement, deliver a unique employee experience, and makes your people feel more connected.

One way to attract top performers that are natural culture champions is to hire for cultural fit.

How can you apply this in your company?

As an entrepreneur myself, i understand running a business is not just ticking all those todo-list day by day, but also considering your employee’s mental health, their performance, their communication and the list goes on. 

Now all this might seems impossible to do whilst running a business, but what if we say, we’ve laid out step by step in how to build a holistic brand that win in 2021? And yes, it’s free. 

Get your free copy today: click here.


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