FriendLuy Cambodia

We partnered on a mission-led initiative to bring financial literacy and assistance to underserved communities across Cambodia. From branding to product strategy, DotDesign led the development of an end-to-end platform that makes complex financial topics accessible, intuitive, and actionable. Built from the ground up, the application empowers users with tools, guidance, and confidence to take control of their financial futures. Financial access for everyone in Cambodia.It's not just a brand. It's a personality.We don't just build a brand. We build personality, what we mean by that is, that we have a strong character on how design can build up a real business-driven impact by adding personality to it. We believe personality, is a key points of where our customer can relate to us, just like everyone else, they have personality.Brand GuidelineEstablished in Cambodia, seeing the opportunity of giving the same access to everyone in Cambodia to have a financial access.We are a company with a young and diverse culture that is user’s data driven company. FriendLuy stands with the people of Cambodia, to be in their day-to-day life, as a helps within their fingertips.We strive to help the unbanked people of Cambodia with a friendly approach. We are friendly, we take care of our friends, we help our friends, and we trust our friends. FriendLuy LogoCase StudyFriendLuy is an online money lending app that is currently in a stage of seed funding based in Cambodia, they are operating in a smaller scale and not yet being published, we helped them build a better experience for the Cambodian market to fill up long forms as a requirement to essentially build their own eKYC or a credit database that still has to be familiarized in a country like Cambodia. We did an A/B research over 100 person through forms that we advertised to the people through Facebook ads, so that people who’d like to take the test, would voluntarily free their time in return to get a feature discount. And as shown