Is Clean and Elegantly-Designed Webshop Really Sells Your Product?
In today’s age and era, consumers are bombarded with information making it difficult to attract their attention and bring them to your business. Even the best advertisement that manages to drive traffic cannot guarantee a sale on a webshop. That being said, owning a well-designed e-commerce is crucial in boosting customers' confidence in buying.
Overview: In this article, we will try to provide an answer on whether a clean and elegantly-designed webshop helps in selling your products or services. 5 minute readWhat makes people buy products from a certain brand? Is it the quality? the price? or the story behind the product?
Studies show that there are a variety of reasons why people buy products from brands but one widely-accepted theory tells us that people buy products to improve and express themselves. Through the products and services, they wish to compensate for their shortcomings and therefore, obtain the idealised version of themselves.
Before digitalisation, these consumers will walk into brick and mortar shops to search for the products that they need, where great interior design, appealing offers and responsive shopkeepers would encourage them to make a snap buying decision.
However, in the era where consumers’ buying behaviour has shifted into online shopping, these aforementioned premises aren’t applicable or at least, require a creative transformation. That is why a well-designed and easy to navigate webshop is believed to be the best alternative to encourage sales. But what does a well-designed and easy to navigate webshop mean?
Does it really play a role in encouraging sales? Here, we’ll discuss it through the perspective of user experience.Unsplash - Joshua EarleUser ExperienceAs visual animals, we rely heavily on our eyes. We tend to believe what we see and therefore, derive our understanding from t
