Are Celebgrams Still Relevant In Digital Marketing When The Future Is Audio?
Despite the high potential to raise brand awareness, collaboration with Celebgrams is rather costly making it an expensive investment for small businesses. Besides, the rise of audio social media that allows anyone to broadcast information seems to give a new alternative. Whether to work or not with a Celebgram is not all about budget though. It also depends on what kind of connection that you want to create with your target customers. Collaborating with Celebgrams is still relevant as long as your biggest customer base is on Instagram and your product communications require high quality and aesthetic visuals.
In this article, we will try to answer an important question: whether it is worth it to spend a sizable amount of money to collaborate with Celebgrams during this difficult time and amidst the rise of audio content.
5 minute read.As society becomes more aware of the dark arts that marketing tactics used to influence their purchase behaviours, social media influencers gained a vantage position for offering transparency and originality in providing product review or service recommendation.
According to McKinsey & Company, this type of “word of mouth” marketing generates more than twice the sales of paid advertising.
No wonder why we’ve been seeing a lot of projects involving brands and influencers overloading our Instagram feeds and at the same time, creating an industry where being a Celebgram is a high-paying job.In spite of the strong potential it could bring to your business, in this time of economic turmoil, is it still worth it to spend a sizable amount of your annual marketing budget to simply collaborate with one Celebgram?
Well, in the attempt to answer the question, we discuss three relevant topics to provide perspective on working with Celebrgams amid the rise of audio social media. Unsplash - Bruce Mars1. The Rise of Audio ContentsAn article posted on MIT journal shows that the future of social media might be audio.
The prediction is based on the current social media landscape where audio based social platforms such as Clubhouse, Spaces on Twitter, Fireside and Son
